We were working with one of the leading banking groups in Central Europe. In order to stay at the top of their game they always try to bring innovative solutions to the market.
Regardless of the product, one thing is common for every marketing campaign - the more tailored the campaign is to the profile of the customer, the higher the chance of conversion. Therefore every company tries to get to know their customers better.
Large companies have already realized the huge potential of data science in their business but sometimes they need help on their digital transformation path. Erste Group identified the need for in house machine learning education and turned to us.
AI is one of the key driving technologies in digital transformation. Machine learning pilot project for churn modelling on consumer loans data was an important step that shaped the way how machine learning is implemented in Erste Group.
Drop us a line and we will help you find out
how could your company benefit from using AI.